A searchmercial is new industry jargon for "a video commercial designed specifically for online search and directories...the purpose of the searchmercial is to appeal to the active searcher by providing the information they seek quickly and clearly. With a searchmerical there is no need to cut through the clutter or generate effective reach; you simply need to tell your story and communicate value. In fact, where traditional advertising is designed to stand out from the content the audience is viewing, the searchmercial is the content, and as with all video, has the added benefit of improving your search engine rankings."

Open Searchmercials Protocol

The Open Searchmercials protocolĀ version 3.0 is compatible with Open Graph protocol and Ā is backward compatible with Searchmercials protocol version 1 and 2 and sub-versions.

The Open Searchmercials protocol and its compatibility with Open Graph protocol will open up Searchmercials to main stream internet search services. The Open Searchmercials protocol version 3.0 is based on the Open Graph protocol. This documentation is written in similarly in form and in terms as Open Graph documentation in order to provide similarities between the two protocols.

The Open Searchmercials protocol enables any web page to become a rich object in search results in representation of your website URL. For instance, this is used on Searchmercials to allow any web page to submit a searchmercial listing by submitting a website URL that has automatic or scheduled updateable metadata from your webpage metatags.

While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the search results.

The Open Searchmercials protocol builds on these existing technologies and gives developers one thing to implement. Developer simplicity is a key goal of the Open Searchmercials protocol.

The system spiders these custom Meta tags or feeds for new Metadata on a scheduled basis to automate the submission and programming of the searchmercials content over the search engine. The system provides videos tailored for search in the results list in order to better inform users as to the contents of a link URL. The system can also provide users with other call to action options such as click to call, literature, order forms, etc. The system can schedule searchmercials to target users by time of day, location, device, and other parameters to offer a call to action to different audiences.