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Call For Action Metadata

Property Content Required
os:cfa:url

A Call For Action landing page URL
e.g., "http://www.domainname.com/products/prod1111/".

 YES*
Notes:

The call for action URL of your searchmercial, may be same or different from the canonical URL.

For example:
<meta property='os:cfa:url' content='http://www.domainname.com/products/prod1111/' />

Compatible with : Open Graph

Open Graph example:
<meta property='og:url' content='http://www.domainname.com/products/prod1111/' />

*The URL for your searchmercial that will be used as a primary Call For Action. This value can be the same as the os:settings:conanical URL, but doesn't have to be. For example, in some cases the conanical URL may be that of a product URL and the Call For Action URL may be that of a shopping cart, a Paypal or other gateway URL, a PDF file URL for literature, etc. Both URLs are made available "When Different" in most cases.
os:cfa:phone

A valid contact phone number.

 OPTIONAL*
Notes:

A valid phone number with country code, area code, and number

For example:
<meta property='os:cfa:phone' content='1-404-718-0044' />"

*In some applications phone or email may be optionally presented to users as well as the URL as Call For Action options. These cases are usually determined by the app, device or other conditions.

os:cfa:email

A valid email address

 OPTIONAL*
Notes:

A valid contact email address.

For example:
<meta property='os:cfa:email' content='[email protected]' />

*In some applications email may be optionally presented to users as well as the URL as Call For Action options. These cases are usually determined by the app, device or other conditions.